This Privacy Policy (“Policy”) explains how Amplelite World Co., Ltd. (“the Company”, “we”, or “our”) collects, uses, or discloses the personal information of users accessing the website (www.d-lite.co.th) hereinafter referred to as “you” or “your”. We respect the privacy of our users and understand the importance of your personal information. Therefore, the Company wishes to inform you about the collection, use, or disclosure of your personal data. Below are the details regarding the collection, use, and disclosure of your personal information:

Definition of Personal Data

1. Personal Data We Collect from You

Personal Data means any information relating to an individual that can be used to identify that person, either directly or indirectly. The company will collect information in a limited manner, only as necessary. The personal data we collect from you includes the following:

1.1 Identity Data

This includes information that can identify you directly or indirectly, such as your full name, nickname, gender, age, tax identification number, bank account number, etc. (The collection of photographs, copies of ID cards, or other documents containing personal information that can identify an individual is also considered personal data).

1.2 Contact Data

This includes contact information such as your name, address, email, phone number, mobile number, and social media contact information (e.g., Line ID, Facebook account, Instagram account).

1.3 Sensitive Data

This includes sensitive information such as race, ethnicity, political opinions, religious beliefs or philosophy, sexual behavior, criminal history, health information, disabilities, union membership, genetic data, biometric data, or any other information that may impact the data subject. The company will not collect or process any sensitive data of this nature.

1.4 Technical and usage Data

Technical data such as Google Analytics, IP address, usage data, log settings, software used to access our site (web browsing), devices, technology, and operating systems used to access our website.

1.5 Marketing and Communication Data

Your preferences regarding marketing communications from the company and third parties, as well as your contact information with the company, such as communication via phone, communication software, or the company’s social media channels, are collected. This information is used for statistical analysis and to calculate website access rates. This data is anonymous and cannot be used to identify individuals. If the information can be used to identify an individual, it will be treated as personal data in accordance with the Personal Data Protection Act B.E. 2562 (2019) of the government. We will not process any information in a manner that differs from the stated purposes unless required by law or with a legally compliant request. This privacy policy applies only to our services and use of our website. If you click on links to other websites (even via links on our site), you must review and adhere to the privacy policies on those websites separately from ours. To protect your privacy, we recommend that you read the privacy statements of every website you visit.

2. The purposes for collecting and processing personal data are as follows:

2.1 We have collected your information to improve and develop the website, ensuring a better user experience.

2.2 We have collected your information to analyze and offer benefits based on your interests and the products you choose to view.

2.3 We have collected your information to improve marketing efforts and manage the relationship between the service provider and the service user.

3. Data Retention and Retention Period

We acknowledge the importance of safeguarding your personal data and have implemented appropriate security measures in line with maintaining confidentiality and preventing unauthorized access, destruction, use, alteration, or disclosure. We retain your personal data from website interactions and form submissions solely for necessary purposes within the operational scope of our company. If you no longer engage with our services or make purchases, we will delete your data from our system and records within 3 years. However, if there is any legal or disciplinary action, your personal data may be retained until the resolution of such proceedings, including any possible appeal periods. Afterward, your data will either be deleted or archived in accordance with applicable legal requirements.

(1) Right to Withdraw Consent: You have the right to withdraw your consent for the processing of your personal data at any time during the period it is retained by us.

(2) Right of Access: You have the right to access your personal data and request us to provide a copy of the data. You may also request us to disclose how we obtained personal data that you did not provide to us.

(3) Right to Rectification: You have the right to request us to correct any incorrect information or add missing information.

(4) Right to Erasure: You have the right to request us to delete your personal data for specific reasons.

(5) Right to Restriction of Processing: You have the right to request us to restrict the use of your personal data for certain reasons.

(6) Right to Data Portability: You have the right to transfer your personal data that you provided to us to another data controller or to yourself for specific reasons.

(7) Right to Object: You have the right to object to the processing of your personal data for specific reasons.

(8) Right to Lodge a Complaint: You have the right to file a complaint with the competent authority under the Personal Data Protection Act B.E. 2562 if the company violates or fails to comply with the provisions of this Act. If a data subject submits a request to exercise their rights under the Personal Data Protection Act B.E. 2562, the company will act on the request within the legally required timeframe.

The company reserves the right to deny or refuse a request in accordance with the law. You can contact Amplelight World Co., Ltd. to exercise any of the above rights, and we will notify you of the outcome of your request within 30 days. In the event of a data breach, the company will notify you as soon as possible through the provided contact channels.

Changes to the Privacy Policy:

The company will review the privacy policy annually. If there are any changes in procedures or operations, the privacy policy will be reviewed immediately. Any changes to the privacy policy will be communicated to you by updating the information on our website as soon as possible.

The most recent review of the privacy policy was conducted on [01/01/2023]. [01/01/2023]

1. What are Cookies? Cookies are small text files stored on your computer that help collect data about your internet usage or your behavior when visiting websites.

2. How Do We Use Cookies? We collect data about visits to our website from all visitors through cookies or similar technologies. We use cookies to improve the performance of accessing our services online and to enhance the overall experience when using our website.

3. Types of Cookies We Use: We use the following cookies on our website, categorized into three groups:

3.1 Necessary Cookies (Functional):

These cookies are essential for the website to function properly, ensuring that the website displays correctly and remains secure for users.

3.2 Analytical Cookies (Statistics):

These cookies collect data about how you use our website, which helps us assess, evaluate, and improve our website’s content, products, and services to enhance your user experience. If you do not consent to the use of these cookies, we will not be able to measure, assess, or improve the website for a better experience.

3.3 Marketing/Tracking Cookies:

Third-party cookies are used on the website for offering personalized benefits and targeted ads based on your product views. You may opt out of using these cookies. Please note that if you consent to using these cookies, we cannot control the use of data by third parties. You can check the list of third parties and their privacy policies on their respective websites.

4. Managing Cookies

You can adjust your cookie preferences, except for necessary cookies (Functional), through your browser settings. Please note that disabling cookies may affect the functionality and performance of the website.

Contact Information

If you have any concerns or questions regarding this policy or wish to exercise your rights related to your personal data, please contact:

Ampelite (Thailand) Co., Ltd.

88 Moo 3, Soi 20/1, Kingkaew Road, Racha Thewa, Bang Phli, Samut Prakan 10540, Thailand

Phone: 023124300, 021034490 tel:023124300

Fax: 02-312-4949

Email: marketing@ampelite.co.th